Well... no, and no.
Our priority at Qryztal is to ensure that we support, equip and encourage our people. This starts with our directors, who benefit from each other's skills, abilities and time. In good times and bad, they remain committed to the vision and to seeing things through to the end. More than just business associates, they are friends who share the responsibility for the company and who take an active interest in each other's wellbeing.
As the company grows, we will remain true to this priority. When we need to put formal structures in place to support our people, we will do this without stifling their creativity and personal development. We will provide in-house benefits such as free coaching, with the aim of equipping our people to be the best that they can be.
So, our people come first.
But isn't the customer always right?
No, if they're asking for something that doesn't fit with our vision and our business model. No, if they're demanding a product or service at less than the going rate. And no, if they're requesting something unlawful or something that would facilitate unlawful acts. Better to turn away a customer, having educated them in some way, than join in the race to the bottom and lose our direction and integrity.
To reiterate, our people come first, as do our values, ethics and integrity as a company. As a result of that, all of us are then empowered to focus on the customer and their needs.
As the company grows, we will remain true to this priority. When we need to put formal structures in place to support our people, we will do this without stifling their creativity and personal development. We will provide in-house benefits such as free coaching, with the aim of equipping our people to be the best that they can be.
So, our people come first.
But isn't the customer always right?
No, if they're asking for something that doesn't fit with our vision and our business model. No, if they're demanding a product or service at less than the going rate. And no, if they're requesting something unlawful or something that would facilitate unlawful acts. Better to turn away a customer, having educated them in some way, than join in the race to the bottom and lose our direction and integrity.
To reiterate, our people come first, as do our values, ethics and integrity as a company. As a result of that, all of us are then empowered to focus on the customer and their needs.
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