It's all about people

We often hear things like this: "Surely the customer comes first. And isn't the customer always right?"

Well... no, and no.

Our priority at Qryztal is to ensure that we support, equip and encourage our people. This starts with our directors, who benefit from each other's skills, abilities and time. In good times and bad, they remain committed to the vision and to seeing things through to the end. More than just business associates, they are friends who share the responsibility for the company and who take an active interest in each other's wellbeing.

As the company grows, we will remain true to this priority. When we need to put formal structures in place to support our people, we will do this without stifling their creativity and personal development. We will provide in-house benefits such as free coaching, with the aim of equipping our people to be the best that they can be.

So, our people come first.

But isn't the customer always right?

No, if they're asking for something that doesn't fit with our vision and our business model. No, if they're demanding a product or service at less than the going rate. And no, if they're requesting something unlawful or something that would facilitate unlawful acts.  Better to turn away a customer, having educated them in some way, than join in the race to the bottom and lose our direction and integrity.

To reiterate, our people come first, as do our values, ethics and integrity as a company. As a result of that, all of us are then empowered to focus on the customer and their needs.

Qryztal - the company

Qryztal is more than a company. It's a vision of a way of doing business - making money while maintaining our core values of clarity, honesty and integrity. Everything that we do is driven by the motivation to make a positive difference - whether that's a computer repair, coaching someone through a difficult situation, or whatever new challenge we take on.

Qryztal is about relationships:

• It's about caring for our people. We believe that in order to serve our customers well, we must first of all support and nurture our staff. Properly resourced and valued people enable us to deliver excellence and to delight our customers.
• It's about understanding our clients, surpassing their expectations, and generating new business based on recommendation. All that we do, we do it to the best of our ability - and we charge a fair price for it. There are no hidden extras or last-minute add-ons to the bill.

Qryztal: born out of the shared passion of our directors for doing business, and doing it well.